Korean Cosmetics: Why Do Asians Love These Products?
January 27th, 2010
Korean cosmetics are a hit in Asia and quite impressively, they are capturing the Western lands as well with similar prominence.
Go into a beauty shop and Korean cosmetics can never be omitted. Their prominence goes beyond the Korean borders. With the widespread fame of Korean pop culture, Koreans’ influence on other people has taken a long way – from fashion statements, to hairstyles, to cosmetics, and more.
A number of Korean cosmetic brands are still young in the market, but they have been recognized so warmly that their competitors have been dramatically challenged. In fact in 2009, Korea’s cosmetics industry increased 12.5% to US$6.4 billion.
Top Korean cosmetic brands like The Face Shop, Missha, Skinfood, and Innisfree are all produced from pure, natural ingredients, which make them all the more attractive to beauty enthusiasts. They are fabulously and fashionably packaged that women are so attracted to them. This form of packaging is believed to be higly necessary for stylish women.
The high spendings on cosmetics and skincare products in Korea are never a question as being physically gorgeous is a great deal to South Koreans. And because they have sort of set the criteria for what beauty should be – fresh-looking, chiseled face, flawless and translucent skin -, other Asians are looking up to, copying them.
You can see how a number of Asian women are going gaga for over Korean products. One obvious edge of Korean cosmetics over their competitors is the price. Apparently, Korean cosmetics have a lower price than other top Asian and Western brands yet promise the same or even better results. Moreover, Korean cosmetics are cheap as they follow a simple distribution scheme (from headquarters straight to distribution outlets) thereby lowering operational costs.
Korean cosmetics have built their niche all over the world so that Korea’s image has gone from kimchi to everything.
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Posted in Skin Care
